Renault - "What is Va Va Voom?"

Publicis London

Publicis London London, Royaume-Uni

13965

Marque: Renault
Pays: Royaume-Uni

Annonceur: Renault

Titre	What is Va Va Voom?
Agence	Publicis London
Campagne	Va Va Voom 2011
Annonceur	Renault
Marque	Renault
Date de première diffusion/publication	2011 / 2
Secteur d'activité	Secteur automobile
Synopsis	The ad sees Rihanna and Dita Von Teese join Thierry Henry, the star of the original Renault Clio Va Va Voom ads.The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question 'What is Va Va Voom?' at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.'Is it more?' – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany's, 'Is it less?' - Dita Von Teese performing burlesque, 'Does it smoulder?' - Marlon Brando in his cult film 'On the Waterfront', 'Does it burn brightly?' – we see a tattoo of David Bowie, 'Is there a Queen of it?' - Rihanna in a crowd of paparazzi surrounding her in the new S&M video.The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain't Nobody by Clare Maguire, mixed with Rihanna's new S&M single and extracts from David Bowie's Space Oddity.
Type de média	Télévision & Cinéma
Post production	Absolute Post
Son	Grand Central Recording Studios
Post production	Lisa Vaughan
Monteur	Kelvin Hutchins
Monteur	Nick Lofting
Réalisateur	Dark Fibre
Producteur, maison de production	Tim Kerrison
Producteur, maison de production	Louise Gagen
Directeur de clientèle	Kelly Grindrod
Business Director	Jason Cobbold
Planneur	Julian Earl
Planneur	Mike Wade
Producteur, agence	Colin Hickson
Producteur	Joe Bagnall
Concepteur / rédacteur	Lauren Bensted
Directeur artistique	Poppy Willcox
Directeur de création	Adam Kean
Directeur de création	Tom Ewart
Maison de production	Stink Films
Montage	JumP
Montage	MPH Films
Lead Flame Artist	Phil Oldham
Lead Flame Artist	Jonathan Box
Télécinéma	Adam Scott
Télécinéma	The Mill London