Jan Boon
Director at WeFilm
Brussels, Belgique
Campagne Call Brussels
Annonceur visit.brussels
Marque visit.brussels
Date de première diffusion/publication
Secteur d'activité Destinations (Pays & Lieux)
Synopsis SUMMARY
A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals.  Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
Type de média Affichage
Directeur de création
Directeur de création
Maison de production
Producteur, agence
Producteur, agence
Equipe créative
Equipe créative
Digital Agency
Directeur de la création

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