| Titre | Pelicans |
| Agence | TBWA\ Helsinki |
| Campagne | Climate action on ice |
| Annonceur | Lahti Pelicans |
| Marque | Lahti Pelicans |
| Date de première diffusion/publication | 2021 / 1 |
| Secteur d'activité | Equipes sportives, Evènements sportifs |
| Synopsis | The Finnish ice hockey club Lahti Pelicans sported unusual jersey numbers to celebrate their hometown Lahti for winning the title of European Green Capital 2021. New player numbers showcased important environmental facts about the city and gained special attention from the game’s sportscaster, who explained the facts to the audience during the game. |
| Type de média | Promotion & Evènements |
| Responsable de la création | Jyrki Poutanen |
| Directeur de clientèle | Ella Komulainen |
| Chef de projet | Maija Naumanen |
| Directeur de création | Markus Nieminen |
| Directeur artistique | Teemu Lappalainen |
| Infographiste | Tommi Selander |
| Senior Creative | Maria Kuorikoski |
| Creative Content Strategist | Tuomas Karvonen |
| Post production | FLC Helsinki |
| 3D Designer | Kasimir Häiväoja |
| Illustrateur | Daniel Stolle |
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