| Titre | Eat Your Tweet |
| Agence | CLM BBDO |
| Campagne | Eat Your Tweet |
| Annonceur | Continental foods |
| Marque | Liebig |
| Date de première diffusion/publication | 2019 / 12 |
| Secteur d'activité | Soupes, farces, sauces |
| Synopsis | In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat. The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz. |
| Type de média | Médias sociaux |
| Longueur | |
| Directeur de création | Benjamin Dessagne |
| Directeur de création | stephane santana |
| Copywriter / Art Director | Ronan Coursin |
| Copywriter / Art Director | Damien Veillet |
| Directeur artistique | Francis Pluntz |
| Responsable de la TV prod | Isabelle Darroman |
| Directeur du planning stratégique | Corentin Monot |
| Account Manager Director | Meigge Sauvaget |
| Account Manager Director | Ani Radonova |
| Chef de groupe | Antoine Victor |
| Producteur | Pierre Boudin |
| Post production | Laurianne Fréguin |
| Planneur stratégique | Bastien Beuriot |
| Planneur stratégique | Margaux GRENOUILLOUX |
| Head of Social Media | Fabio Iazzetta |
| Social media consultant | Youcef BOUALEM |
| Communication and PR Manager | Marion Weill-Collange |
| Influencer Manager | Fanny SACHOT |
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