Women are the biggest emerging market so far 91% of women think advertisers don’t understand them
That's the reason why Mad&Woman Agency is born, to help brands need to engage with them if they are to win them over.
We are realizing that the male-dominated world of advertising needs to wake up to the biggest emerging market in the world: WOMEN.
The women’s market is an under-developed opportunity, possibly the number-one opportunity, for those who really understand what women really want.
What if together, we believe on a creative revolution, where advertising catch on to the need for more intelligent, entertaining advertising based on truthful woman insight instead of Old Stereotypes...