Finish - "Finish 'Kadın' Integration (Film Case)"

Havas Istanbul

Havas Istanbul Istanbul, Turquie

Awards

13127

Marque: Finish
Pays: Turquie

Annonceur: Reckitt Benckiser

Titre	Finish 'Kadın' Integration (Film Case)
Agence	Havas Istanbul
Campagne	Finish 'Kadın' Integration
Annonceur	Reckitt Benckiser
Marque	Finish
Date de première diffusion/publication	2019 / 8
Secteur d'activité	Produits d'entretien, savons, détergents
Philosophie	Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time.
Type de média	Télévision
Longueur	123 seconds
Maison de production	Circus
Maison de production	Contentine
Maison de production	DEPOfilm
Directeur de la création	Ergin Binyildiz
Directeur de création	Yavuzhan Gel
Directeur artistique	Hasan Yildirim
Directeur artistique	Ekrem Ertürk Düzel
Directeur artistique	Melike Erdemir
Concepteur / rédacteur	Omer Ceran
Directeur de clientèle	Berk Yılmaz
Directeur média	Didem Demiralp
Directeur média	Nevin Nebioğlu
Stratégie	Ayça Çınar
Production	Ender Sevim
Production	Melisa Gürkan
Réalisateur	İlkay Kopan
Directeur de la photo	Andaç Şahan
Musique	3K1A
Producteur, agence	Sıla Salgın
Post production	İmaj
Account Management Team	İrem Pusal
Account Management Team	Lyvia Kuyumcuoğlu
Equipe média	Aylin Aykut
Equipe média	Tekin Timoçin
Equipe média	Onur Güner
Equipe média	Tuğyan Şendil
Equipe média	Ülkü Şimşek
Equipe média	Hülya Ekmekçi
Equipe média	Erdem Yürük
Social Media Team	İsmail Postalcıoğlu
Social Media Team	Ece Özmet İşsever
Social Media Team	Elif Deniz Yalçın
Social Media Team	Yıldız Kaya