| Titre | Say it Tika |
| Agence | FCB New Zealand |
| Campagne | Say it Tika |
| Annonceur | Vodafone |
| Marque | Vodafone |
| Date de première diffusion/publication | 2017 / 9 |
| Secteur d'activité | Télécommunications |
| Synopsis | New Zealand’s indigenous Maori language is a unique part of our national identity. But sadly, it’s in decline. And technology sure isn’t helping. In 2017 alone, over half a million New Zealanders heard Google Maps mispronounce Maori place names every day. Vodafone New Zealand, who connect half the country to Google Maps and are a long-standing advocate for the language, wanted to set things right. So we launched “Say It Tika” (Say It Right); a campaign that crowdsourced the nation to help Google Maps find and fix its pronouncation blunders at sayittika.co.nz. |
| Type de média | Film Web |
| Longueur | |
| Directeur de la création | James Mok |
| Directeur de la création | Tony Clewett |
| Creative Manager | Lennie Galloway |
| Creative Manager | Thomas Gledhill |
| Creative Services Director | Jenni Doubleday |
| Head of Content Production | Pip Mayne |
| Directeur Général | Fleur Head |
| Group Account Director | Jo Taylor |
| Directeur de clientèle | Emma Richardson |
| Planneur stratégique | Murray Streets |
| Directeur de clientèle | Joanna James |
| Photographe | Arvid Eriksson |
| Chef de groupe | Katie Smith |
| Producteur digital exécutif | James McMullan |
| Directeur de création digital | Matthew Barnes |
| Digital Design | Andrew Jackson |
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