| Titre | Live Looks |
| Agence |
BBDO New York
|
| Campagne |
Live Looks
|
| Annonceur |
Macy's, Inc.
|
| Marque |
Macy's
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Grande distribution
|
| Synopsis | Instagram recently added a new feature to Live allowing two users to share a livestream, splitting the phone screen into a top and a bottom half. Until now, the feature had only been used for casual conversation. Macy’s hacked the feature by turning it into a styling tool. During our live event, Live Looks, we invited fashion-forward influencers to join Macy’s livestream wearing an item from their wardrobe. Our Fashion Office style experts then matched the guests’ items with the latest spring fashion from Macy’s. If someone needed help styling their leather pants, viewers would see the pants on the bottom screen, while a model wearing the recommended shirt was on the top screen. The model and guest lined up their bodies using both screens, so each guest could see how the completed look could work with their style. The team also discussed ideas for accessorizing each complete look. |
| Type de média |
Digital
|
| Worldwide Chief Creative Officer |
David Lubars
|
| Responsable de la création |
Greg Hahn
|
| Directeur de la création |
Danilo Boer
|
| Directeur de la création |
Marcos Kotlhar
|
| Directeur de création associé |
Joao Unzer
|
| Directeur de création associé |
Roberto Danino
|
| Directeur artistique |
Sho Matsuzaki
|
| Director of Integrated Production |
David Rolfe
|
| Producteur exécutif |
James Young
|
| Producteur, maison de production |
Mike Woodall
|
| Group Communications Planning Director |
Yin Chung
|
| Communications Planner |
Julie Naidu
|
| Chef de projet |
Noreen Masih
|
| Responsable de budget agence |
Corey Cirillo
|
| Responsable de budget agence |
Justin Perrelli
|
| Responsable de budget agence |
Clare Driggs
|
| Responsable de budget agence |
Maddy Bell
|
| Influencer Manager |
Lucy Bennett
|
| Réalisateur |
Angela Summer
|
| Directeur de la photo |
Alyssa Faden
|
| Producteur exécutif |
Michael Gentile
|
| Studio Producer |
AJ Rowe
|
| Producteur délégué |
Brendan McHugh
|
| Monteur |
Alex Lubars
|
| Producteur, maison de production |
Luke Butler
|