Titre | Xbox Design Lab Originals: The Fanchise Model |
Agence | McCann London |
Campagne | Microsoft |
Annonceur | Microsoft |
Marque | Microsoft |
Mise en ligne | Avril 2018 |
Secteur d'activité | Electronique grand public, audiovisuel |
Synopsis | Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels. |
Type de média | Autres |
Longueur | |
President & Chief Creative Officer | Rob Doubal |
President & Chief Creative Officer | Laurence Thomson |
Regional Creative Director | Sanjiv Mistry |
Regional Creative Director | Jamie Mietz |
Directeur artistique | Jacob Bjordal |
Concepteur / rédacteur | Jim Nilsson |
Responsable de la stratégie | Karen Crum |
Planneur | Charlotte Walters |
EVP | Rob Smith |
Regional Business Director | Sailesh Jani |
Directeur de clientèle | Tom Oliver |
Responsable de budget agence | Lynne Carter |
Responsable de budget agence | Charlotte la Torre |
Chef de groupe | Sophie Grierson |
Chef de groupe | Alice Parker |
Chef de projet | Clare Mann |
Chef de projet | Mandy Wilson |
Chef de projet | Paul Gillespie |
Head of Design | Dan Howarth |
Designer | Gustavo Fernandes |
Designer | Sergio Lopez |
Producteur, maison de production | Doris Tydeman |
Illustrateur | FOREAL |
Monteur | Andrew Tusabe |
Producteur print | Liam White |
Studio Manager | Ellis Faint |
Artworker | Nick Cook |
Retouche | john martin |
Retouche | Rob McDonald |
Account Lead | David Smith |
Chef de projet | Craig Cameron |
Designer | Dan Miles |
Director of Communications | Jess Byatt |
Legal Expertise | HELLOWORLD |
Social Agency | Ayzenberg |
Producteur, maison de production | Francisco Penedo |
Monteur | Paul Jenkinson |
Chef de projet | Anna Curtis |
Snr. Global Consumer Marketing Manager | Josh Munsee |