Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Royaume-Uni
TitreXbox Design Lab Originals: The Fanchise Model
Agence
Campagne Microsoft
Annonceur Microsoft
Marque Microsoft
Mise en ligneAvril 2018
Secteur d'activité Electronique grand public, audiovisuel
Synopsis Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms.

To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels.
Type de média Autres
Longueur
President & Chief Creative Officer
President & Chief Creative Officer
Regional Creative Director
Regional Creative Director
Directeur artistique
Concepteur / rédacteur
Responsable de la stratégie
Planneur
EVP
Regional Business Director
Directeur de clientèle
Responsable de budget agence
Responsable de budget agence
Chef de groupe
Chef de groupe
Chef de projet
Chef de projet
Chef de projet
Head of Design
Designer
Designer
Producteur, maison de production
Illustrateur
Monteur
Producteur print
Studio Manager
Artworker
Retouche
Retouche
Account Lead
Chef de projet
Designer
Director of Communications
Legal Expertise
Social Agency
Producteur, maison de production
Monteur
Chef de projet
Snr. Global Consumer Marketing Manager

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