Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Royaume-Uni
TitreToxic Toby
BriefAir pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.
Campagne Toxic Toby
Annonceur Breezometer
Marque Breezometer
Mise en ligneSeptembre 2018
Secteur d'activité Electronique grand public, audiovisuel
Synopsis McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue.
Type de média Etude de cas
Equipe créative
Equipe créative
President & Chief Creative Officer
Directeur de la création
President & Chief Creative Officer
Directeur de la création
Concepteur / rédacteur
Directeur artistique
Head of Business Development
Senior Account Manager
Comms Strategy Partner
Directeur de la communication
Chief Production Officer
Producteur exécutif
Producteur, agence
Business Affairs
Music Supervision
Sound Engineer
Planning Team
Chef de projet
Business Director
Senior Interface Developer

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