Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Royaume-Uni
TitreLoFi Beats Suicide
Campagne Lo-Fi beats suicide
Annonceur College Music
Marque College Music
Date de première diffusion/publication
Secteur d'activité Sites de loisirs & divertissements
Synopsis Amidst a growing student mental health and suicide crisis, Vice UK was determined to help.   The ‘Lofi beats suicide’ campaign hijacked a live YouTube channel, where thousands of students gather to listen to Lofi music and watch a looping animation of a studying girl. A place where they frequently express feeling stressed, depressed and alone. The idea was simple: disrupt the continuous loop, with a bold and relatable 2-minute message – designed to grab attention, get students talking and provide help.    For the first time in 809 days, Study Girl stopped studying and considered taking her own life. But chose to live. This short sequence was followed by a call-to-action, crafted with support from the Samaritans.   By taking an innovative, relatable approach, we landed a powerful message, seen by millions which helped thousands.
Type de média Digital
Directeur de la création
Directeur de la création
Responsable de la création
Responsable de la création
Senior Account Manager
Directeur de la communication
Head of Business Affairs
Senior Project Manager
Directeur de clientèle
Senior Planner
Equipe créative
Equipe créative
Sound Company / Music Company
Sound Engineer
Sound Engineer

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