|Brief||One fashion magazine has always set the agenda: Vogue. L’Oreal Paris wanted to make a statement about ageism and turned to British Vogue for help in launching the “The Non-Issue” - classic issue of Vogue, except that its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. The "Non-Issue" of Vogue outsold their issue featuring Rihanna and demonstrated that age should be just that, a 'non-issue'.|
|Marque||L’Oreal & British Vogue|
|Date de première diffusion/publication|
|Synopsis|| In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue.|
“The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape.
“The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others.
The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”.
The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019.
|Type de média||Presse & publications|
|Directeur de la création||Julien Calot|
|Directeur de création||Regan Warner|
|Directeur de la création||Robert Brown|
|Integrated Creative Director||Chad Warner|
|President / Executive Creative Director||Riccardo Fregoso|
|Creative President||Adrian Botan|
|Beauty Team President||Charlotte Franceries|
|President & Chief Creative Officer||Laurence Thomson|
|President & Chief Creative Officer||Rob Doubal|
|Creative Excellence Manager||Carmen Bistrian|
|Head of Social Media||Pierre-Jean Bernard|
|Global Account Director||Muriel Lapeyre|
|Global Planning Director||Clement Fiorda|
|Responsable de la stratégie||Harjot Singh|
|Chief Production Officer||Sergio Lopez|
|Planning Partner||Rose Van Orden|
|Junior Planner||Joy Molan|
|Directeur associé||Alison Webber|
|Senior Account Manager||Beth Kodjer|
|Project Director||Louise Hawthornthwaite|
|Réalisateur||Ben Twiston Davies|
|Directeur artistique||Adrien Simmonet|
|Art Director Assistant||Valentin Crespo|
|Global Brand President||Pierre-Emmanuel Angeloglou|
|Directeur Général||Adrien Koskas|
|General Manager||Karen Jones|
|Creative Strategy||Ginevra Capece Galeota|
|AR/VR Business Development Facebook||Christopher Price|
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