Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Royaume-Uni
TitreThe (un)Clean Air Act
Agence
Campagne The (un)Clean Air Act
Annonceur British Lung Foundation
Marque British Lung Foundation
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Philosophie
In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.

We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
Type de média Poster
Responsable de la création
Responsable de la création
Directeur de la création
Directeur de la création
Directeur artistique
Concepteur / rédacteur
Account Manager
Director of Communications
Head of New Business
Chef de projet
Head of Art
Deputy Head of Art
Designer
Designer
Designer
Chief Production Officer EMEA
Lead Executive Producer
Producteur exécutif
Head of Studio
Producteur print
Studio Imaging Director

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