|Agence||McCann Worldgroup, Europe|
|Marque||Alzheimer's Society, UK|
|Date de première diffusion/publication|
|Secteur d'activité||Associations d'information et de lutte contre la maladie|
|Synopsis||My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.|
|Type de média||Applications|
|Maison de production||Skiled.app|
|Global Executive Creative Director||Adrian Botan|
|Chief Digital Officer||Jon Carney|
|Digital Director||Mike Cooper|
|Directeur de création||Roy Cohen|
|Concepteur / rédacteur||Hetu Negri|
|Directeur artistique||Juan Peirano|
|Digital Strategist||Cedrine Streit|
|Responsable de la création||Rob Doubal|
|Responsable de la création||Laurence Thomson|
|Business Director||Gorgie Rechner|
|Responsable de budget agence||Mel Caplan|
|Creative Technology Director||Mark Hollering|
|Lead Developer||Arend Koopmans|
|UX Lead||Hasher Marouf|
|Lead Architecture||Michael Malinsky|
|Lead Developer||Jetse Koopman|
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