Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Royaume-Uni
TitreThe Rough Guide to Xbox
Agence
Campagne The Rough Guide to Xbox
Annonceur Microsoft
Marque Xbox
Date de première diffusion/publication
Secteur d'activité Consoles de jeux et jeux
Philosophie Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.

Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see.

The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass.

The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home.

Type de média Livre
President & Chief Creative Officer
President & Chief Creative Officer
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Senior Creative
Senior Creative
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Senior Creative
Head of Strategy
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Head of Art
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Designer
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Responsable de budget agence
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Chief Production Officer
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PR Agency

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