Fiat Uno - "Unolab"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brésil

10689

Marque: Fiat Uno
Pays: Brésil

Annonceur: DaimlerChrysler

Titre	Unolab
Agence	Leo Burnett Tailor Made
Campagne	Uno 2017
Annonceur	DaimlerChrysler
Marque	Fiat Uno
Date de première diffusion/publication	2016 / 11
Secteur d'activité	Voitures
Philosophie	A new campaign created for FIAT has been released by Leo Burnett, comprising of a series of short films that fall under the ‘UnoLab’ concept crafted by the agency. A total of eight short films were run online throughout December. The signature tagline, “A whole lotta car in a single UNO”, the campaign presents the model’s new features; the 2017 UNO was the first car by the automaker to receive the highly awaited three-cylinder Firefly Flex engine. The model is more economical, more powerful and has a higher torque. In addition, the UNO comes with exclusive features such as Hill Holder, a technology that prevents the car from rolling backwards on a hill, Dualogic® Plus Transmission and electric steering with CITY function, which when activated, requires less effort from drivers when steering during maneuvers. With the challenge of presenting all this technology in the UNO, Leo Burnett Tailor Made developed the concept of the UNOLab. A place dedicated to innovation and discoveries, the UNOLab uses the most diverse objects and experiments to test the main features of the car in an unusual and playful way; for example, using a walnut to attest to the efficiency of the Hill Holder, and a rubber duck to show how the anti-crushing power windows work. “The 2017 UNO brings many new features that make it stand out in its category. More than just saying this, we needed to demonstrate this reinvention in an entertaining way,” said João Caetano Brasil, creative director for Leo Burnett Tailor Made. “That’s why we created the UNOlab and a series of experiments that generated content in the most diverse formats for the campaign.” “The objective of the campaign is to show the UNO’s evolution through the reinvention of its standard equipment. In other words, the UNO has become an increasingly technological and comfortable car, while remaining economical and practical,” added João Ciaco, head of brand marketing and communication for FCA. On the air starting November, the campaign also boasts a video teaser – available on Fiat’s social media accounts and channels – a 45-second video in the digital environment, seven digital short films dedicated to the car’s features and a 30′ film for pay TV, which also takes place in the UNOLab universe.
Type de média	Télévision & Cinéma
Longueur	46 seconds
Co-president and Chief Creative Officer	Marcelo Reis
Directeur de création	Alexandre Pagano
Directeur de création	João Caetano Brasil
Concepteur / rédacteur	Tomas Correa
Directeur artistique	Andre Kirkelis
Directeur artistique	Jota Marin
Producteur, agence	Celso Groba
Producteur, agence	Maria Fernanda Moura
Producteur, agence	Dudi Ciampolini Bourroul
Account Team	Denise Millan
Account Team	Cíntia Mourão
Account Team	Katia Simonato
Account Team	Denis Gustavo
Account Team	Mariah Costa
Account Team	Giovanna Rodrigues
Account Team	Luis Alves
Account Team	Manuela Ceragioli
Planner	Tiago Lara
Planner	Gustavo Zilles
Planner	Leandro Peralta
Acheteur d'art	Mauro Moura
Maison de production	LOBO/Vetor Zero
Réalisateur	Gabriel Nobrega
Réalisateur	Ricardo Carelli
Producteur exécutif	Alberto Lopes
Producteur exécutif	Sergio Salles
Producteur exécutif	André Rosa
Monteur	Kaue Kabrera
Monteur	Bruno Carelli