| Titre | Dance |
| Titre (langue originale) | Dance |
| Agence | AlmapBBDO |
| Campagne | Original do Brasil |
| Annonceur | Alpargatas |
| Marque | Havaianas |
| Date de première diffusion/publication | 2016 / 5 |
| Secteur d'activité | Chaussures |
| Synopsis | Havaianas, which has been winning over the market and the public all over the world, launches its first international film. “Dance,” created by AlmapBBDO, features a couple that meets at the top of one of Brazil’s most iconic landmarks, Sugarloaf Mountain, and begins to dance. As the two dance, they slip the country’s most famous sandals on and off their feet, creating a , unpretentious choreography conceived by Carlinhos de Jesus. The commercial is part of the brand’s new global campaign. “Dance” is a celebration of Brazilian culture and style. The film maintains a spontaneous and informal tone that pays tribute to the brand’s history, with a commercial as timeless as Brazil’s most famous sandals. Using as a reference the classic dance tutorials, in which feet drawn on the floor instruct the dancer how to move, pairs of Havaianas turn into choreographed steps. 1,100 pairs of different colored Havaianas were used during the filming, which required more than a month of preparation and rehearsals. “Dance” is produced by Landia and directed by Rodrigo Saavedra. The soundtrack, too, is noteworthy, composed especially for the film by Satélite Áudio. The campaign carries the title “Original do Brasil desde 1962”[“The Original from Brazil since 1962”] in Portuguese, emphasizing the word “original”, which is written the same way and has the same meaning in different languages. In this manner not only the campaign name but its message, too, will be understood in all countries: Havaianas is the sandal created in Brazil, is part of Brazilians’ life, and brings the joy, spontaneity and informality of the country and of its people to the rest of the world. |
| Philosophie | O primeiro comercial global de Havaianas, “Dança”, é uma deliciosa coreografia que celebra não só a marca Havaianas, mas a cultura e estilo de vida dos brasileiros. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Graphic Producer | Landia |
| General Creative Director | Luiz Sanches |
| Directeur de la création | Bruno Prosperi |
| Monteur | Daniel Oksenberg |
| Monteur | Tiago Gil |
| Directeur artistique | Andre Sallowicz |
| Directeur artistique | Luciano Lincoln |
| Producteur exécutif | Sebastian Hall |
| Producteur exécutif | Carolina Dantas |
| Réalisateur | RODRIGO SAAVEDRA |
| Photographe | Daniel Abello |
| Steadicam | Eric Catelan |
| Set Design | Tiago Gil |
| Maison de production | Nash |
| Musical Producer | Satélite |
| Production du son | Satélite |
| Client Services | Fernanda Costa |
| Client Services | Carla Finamore |
| Client Services | Cristina Chacon |
| Client Services | Mariana Silveira |
| Client Services | Italo Vetorazzo |
| Client Services | Samia Reiter |
| RTV | Vera Jacinto |
| RTV | Elisa Mello |
| RTV | Ana Paula Casagrande |
| Planneur | Cintia Gonçalves |
| Planneur | Sérgio Katz |
| Plaaning | Utymo Oliveira |
| Planneur | Vanessa Sakamoto |
| Planneur | Beatriz Scheuer |
| Equipe média | Carla Durighetto |
| Responsable de la publicité (annonceur) | Carla Schmitzberger |
| Responsable de la publicité (annonceur) | Rui Porto |
| Responsable de la publicité (annonceur) | Christina Assumpçao |
| Responsable de la publicité (annonceur) | Eliana Vilches |
| Responsable de la publicité (annonceur) | Marcelo Vecchi |
| Responsable de la publicité (annonceur) | Maria Fernanda Candeloro |
Plus de réalisations
VOIR TOUSLet's Summer
- MARQUE:
- Alpargatas
- AGENCE:
- AlmapBBDO
Let's Summer
- MARQUE:
- Alpargatas
- AGENCE:
- AlmapBBDO