Wilko - "Keeping up with the Rogers"

TBWA\Manchester

TBWA\Manchester Manchester, Royaume-Uni

11141

Marque: Wilko
Pays: Royaume-Uni

Annonceur: Wilko

Titre	Keeping up with the Rogers
Agence	TBWA\Manchester
Campagne	Keeping up with the Rogers
Annonceur	Wilko
Marque	Wilko
Date de première diffusion/publication	2014 / 4
Secteur d'activité	Grande distribution
Philosophie	Rival groups of pirates attempt to one-up each other with their decorating skills in the hilarious campaign, consisting of three TVCs. Zak Emerson directed the ads, which mark the rebranding of homeware retailer Wilkinson to Wilko.MPC’s VFX team, led by Dan Sanders, utilised numerous techniques to create the spots. Dan said “Zak wanted everything to look as natural as possible, which meant a few days out at sea and a bit of sea sickness amongst the crew. Back in the studio we worked on re-designing the ship that was shot to create a second ship for the rival pirates. We created new black sails, as well as colourful ones for the wide shot, re-designed the cannons and added embellishment on the sides of the ship. The weather wasn't always co-operating, so sky replacements also were needed for each shot.”The team also utilised matte painting, creating the shot of the Wilko store on the cliff-face from scratch. Creative Director of Colour Grading Jean-Clément Soret completed the grade.
Type de média	Télévision
Longueur	60 seconds
Montage	Final Cut
Effets spéciaux	MPC LDN
grade	MPC LDN
Maison de production	Blink London
Réalisateur	Zak Emerson
Producteur, agence	Lou Vasey
Producteur, agence	Lisa Nichols
Producteur, agence	Gary Fawcett
Monteur	Joe Guest
Colorisation	Jean-Clément Soret
Equipe créative	Ant Harris
Equipe créative	Zoe Harris
Producteur, maison de production	Ewen Brown
Effets spéciaux	Julie Evans
Effets spéciaux	Dan Sanders
VFX Artist	Bruno Fukumothi
VFX Team	Mark Stannard
VFX Team	Dan Cowley