Kenco - "Coffee Vs Gangs (90s)"

J. Walter Thompson London

J. Walter Thompson London London, Royaume-Uni

11424

Marque: Kenco
Pays: Royaume-Uni

Annonceur: Mondelez International

Titre	Coffee Vs Gangs (90s)
Agence	J. Walter Thompson London
Campagne	Coffee Vs Gangs
Annonceur	Mondelez International
Marque	Kenco
Date de première diffusion/publication	2014 / 8
Secteur d'activité	Café, thé, boissons chocolatées, petit-déjeuner
Synopsis	Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits.
Synopsis (langue originale)
Philosophie	In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs.
Problème	Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life. The idea, by the JWT London team, was to give them a choice where currently they have none.
Type de média	Télévision
Longueur	90 seconds
Marché	Honduras
Plus d'info	http://www.coffeevsgangs.com/
Agence Média	PHD UK
Maison de production	Ridley Scott Creative Group
Post production	Absolute Post
Monteur	Whitehouse Post
Sociéte de création sonore	Greek Street Studios
Directeur de la création	Russell Ramsey
Directeur de création	Jaspar Shelbourne
Directeur artistique	Matt Leach
Concepteur / rédacteur	Jess Oudot
Producteur, agence	Carley Reynolds
Assistant de production, agence	Lula Boardman
Planneur	Neil Godber
Planneur	Helen St Quintin
Directeur de clientèle	Adrian Ash
Directeur de clientèle	Emma Howarth
Directeur de clientèle	Patrick Netherton
Directeur de clientèle	Angus Flockhart
Planneur Media	Sarah Nugent
Planneur Media	Rebecca Stafford
Réalisateur	Johnny Hardstaff
Producteur exécutif	Annabel Ridley
Son	Dan Weinberg
Musique	Colin Smith