| Titre | Children I |
| Agence | Africa |
| Campagne | What's Behind? |
| Annonceur | CEPIA |
| Marque | CEPIA Institutional |
| Date de première diffusion/publication | 2015 / 4 |
| Secteur d'activité | Droits de l'homme |
| Slogan | Find out what's behind the clothes you buy. |
| Synopsis | In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment. |
| Type de média | Presse magazine |
| Directeur de création | Sergio Gordilho |
| Directeur de création | HUMBERTO Fernandez |
| Directeur de création | Rafael Pitanguy |
| Directeur de création associé | Bernardo Romero |
| Directeur artistique | Joao Souza |
| Concepteur / rédacteur | Juliana Uchoa |
| Illustration | Imagem Boreal |
| Directeur de création associé | Beto Rogoski |
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