Seventeen years experience working with global brands in the fields of entertainment, sport, technology and retail. Leading Cake in London, a Havas company, with a focus on strategy, planning and creative.
Specialising in strategy, sponsorship and brand partnerships, content, PR, experiential and social media. Overseen the growth of the company's social media credentials. Lead flagship clients and new business. Clients include: EE, Sony, Honda, Carphone Warehouse.
Global experience as Head Of Strategy & Planning at Ogilvy PR Asia-Pacific, operating in markets that included China, India, Japan and Australia.