CRIO Hospital - "Mama Dance "

Bravo/BBG

Bravo/BBG Fortaleza, Brésil

2558

Titre	Mama Dance
Agence	Bravo/BBG
Campagne	Mama Dance
Annonceur	CRIO Hospital
Marque	CRIO Hospital
Date de première diffusion/publication	2017 / 10
Secteur d'activité	Santé publique, hygiène et sécurité
Synopsis	Breast cancer is the first leading cause of death by cancer among women around the world, with about 522 thousand deaths estimated each year. This corresponds to 22% of new cases each year (www.inca.gov.br). It’s not news that music is used to transmit messages, information and learning. However, in this occasion, its spreading potential has been useful in order to embrace a noble cause: breast cancer prevention, motivated by Pink October. We took advantage of the mania of channels that show choreographies of current hit songs to also achieve our own. We are talking about Mama Dance, a spontaneous way that we found to alert about a serious subject. We did this in order to show that self-exam is so simple that one can do it even by dancing.
Type de média	Etude de cas
Longueur	107 seconds
Content Director	Thiago Cruz
Directeur de création	Tavinho Carvalho
PDG	Caio Belo
Concepteur / rédacteur	Michel Barba
Directeur artistique	Camilla Leite
Video Production Company	Black Box
Video Production Company	Ossimar
Post-Production audio	Sérgio medeiros
Post-Production audio	Mamute Trilha Sonora