Post Office - "Chest Bump"

MullenLowe UK

MullenLowe UK London, Royaume-Uni

14137

Marque: Post Office
Pays: Royaume-Uni

Annonceur: Post Office

Titre	Chest Bump
Agence	MullenLowe UK
Campagne	Christmas.Sorted
Annonceur	Post Office
Marque	Post Office
Mise en ligne	Novembre 2015
Secteur d'activité	Poste, transporteurs, coursiers
Synopsis	Today, the Post Office reveals the return of Simon Bird in its new Christmas campaign ‘Christmas. Sorted’ with a new TVC due on air 5 December, launching in prime time across all major stations. Directed by Agustin Alberdi of Stink and created by DLKW Lowe, the 30” TVC is supported by 40” and 20” versions for other channels. Media planning and buying is being handled by Mindshare. The fully integrated Christmas campaign brings together TV, press, digital display, PPC, in-branch and experiential activity, to demonstrate how the Post Office is helping its customers get their ‘Christmas. Sorted’. Pete Markey, Chief Marketing Officer said: “The new campaign yet again puts the focus firmly on the customer, showcasing the transformative effect of the Post Office – in this case the good feeling you get when you sort out your Christmas presents at the Post Office” Building on the travel campaign from June this year where Simon Bird sorted his travel money before rollerskating down a sunny promenade to ‘Holiday’. In the Christmas TVC ‘#MerryChestBump’ we see Simon at his local Post Office sending his presents and, as the Post Office colleague behind the counter wishes him a Merry Christmas, his world is transformed. Under a veil of snow and set to the rousing Vivaldi anthem ‘Gloria’, Simon starts to run in slow-motion, feet crunching in the snow toward Santa Claus before they launch into an epic midair chest bump. Yet another demonstration of the good feeling you get when you get something important sorted at the Post Office. Social Media plays a key role with the Post Office interacting with customers through the campaign hashtag #MerryChestBump.
Type de média	Télévision
Longueur	40 seconds
Maison de production	Stink Films
Sociéte de création sonore	Grand Central Recording Studios
Responsable de la création	Dave Henderson
Directeur de la création	Richard Denney
Directeur artistique	Bruno Ribeiro
Concepteur / rédacteur	Luiz Filipin
Directeur de clientèle	Isobel Dighe
Responsable de budget agence	Rose Reynolds
Chef de groupe	Hunter Evans
Planneur	James Dawkins
Producteur exécutif	Mays Al-Ali
Assistant de Production	Vanessa Hunt
Agence Média	Mindshare
Réalisateur	AGUSTIN ALBERDI
Post production	1920
Sound Engineer	Ben Leaves