| Titre | Megaglove (30 sec) |
| Agence | BBH |
| Campagne | Own the Week-End 2 |
| Annonceur | Guardian Media Group |
| Marque | The Guardian |
| Date de première diffusion/publication | 2013 / 9 |
| Secteur d'activité | Journaux, magazines, livres |
| Philosophie | Building on the success of January’s campaign, the new work retains the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’. The two humorous 30-second films, ‘MegaGlove’ and ‘Paella’, will promote separate weekend supplements - the Guardian’s existing ‘Cook’ supplement and the brand new ‘Observer Tech Monthly’, which launches on Sunday 15 September and brings together news and developments from the world of science and technology. David Kolbusz, Deputy Executive Creative Director at BBH London, commented: “If our initial campaign was designed to inform the public that the Guardian and the Observer own their weekend, this follow up dramatises the repercussions of resistance. When you try to own your own weekend, things can turn out very badly. Frankly, I feel sorry for anyone who doesn't buy their papers." |
| Problème | In January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers. It marked a bold new direction for the Guardian’s January marketing approach which had, in previous years, focused primarily on promotional giveaways |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Montage | Final Cut |
| Son | Factory Studios |
| Maison de production | Biscuit Filmworks UK |
| Réalisateur | Jeff Low |
| Producteur | Kwok Yau |
| Producteur exécutif | Orlando Wood |
| Directeur de la photo | Ed Wild |
| Post production | The Mill |
| Monteur | Ed Cheesman |
| Son | Sam Robson |
| Responsable de la publicité (annonceur) | Richard Furness |
| Responsable de la publicité (annonceur) | Toby Hollis |
| Responsable de la publicité (annonceur) | Charlotte Emmerson |
| Directeur de la création | David Kolbusz |
| Equipe créative | Gary McCreadie |
| Equipe créative | Wesley Hawes |
| Equipe créative | Matt Fitch |
| Equipe créative | Mark Lewis |
| Producteur, agence | Chris Watling |
| Strategic Business Lead | Ngaio Pardon |
| Strategy Director | Agathe Guerrier |
| Strategist | Alana King |
| Directeur de clientèle | Jon Barnes |
| Responsable de budget agence | Fiona Buddery |
| Responsable de budget agence | Jonny Price |
Plus de réalisations
VOIR TOUSWe’ve Got Your Back 2
- MARQUE:
- BT
- AGENCE:
- adam&eveDDB
We’ve Got Your Back 1
- MARQUE:
- BT
- AGENCE:
- adam&eveDDB
We’ve Got Your Back
- MARQUE:
- BT
- AGENCE:
- adam&eveDDB