Titre | #SnackHolidays |
Agence | HUMANSEVEN |
Campagne | #SnackHolidays |
Annonceur | Transavia |
Marque | transavia.com |
Mise en ligne | Juin 2015 |
Secteur d'activité | Transports, voyages & tourisme |
Synopsis | Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media |
Type de média | Etude de cas |
Longueur | |
Directeur de création | Gilbert Scher |
Directeur artistique | Julien Doucet |
Concepteur / rédacteur | Lilian Moine |
Maison de production | Hercules HRCLS |
Directeur de la création | Luca Cinquepalmi |
Directeur de la création | Marco Venturelli |
Directeur Général | Elisabeth Billiemaz |
Responsable de budget agence | Aurore Cornen |
Marketing Manager | Stéphanie Pigaglio |
Marketing Manager | Lisa Donnadieu |
Responsable de la TV prod | Christopher Thiery |
Producteur, agence | Sarah Bouadjera |
Réalisateur | Juien Bouvet |
Directeur de la production | Maxime Bouyer |
Son | Benoit DUNAIGRE |
Directeur artistique | Tristan Lecuyer |
Monteur | Pierre Laisné |
Chef de projet digital | Romain Cialdella |
Chef de projet digital | Sandrine Lafont |