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Christopher Thiery
Christopher Thiery
Production / Post-Production / Business Affairs at The Juice
PUTEAUX, France
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Titre#SnackHolidays
Agence
Campagne #SnackHolidays
Annonceur Transavia
Marque transavia.com
Mise en ligneJuin 2015
Secteur d'activité Transports, voyages & tourisme
Synopsis Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets.
Results
+ 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media    
Type de média Etude de cas
Longueur
Directeur de création
Directeur artistique
Concepteur / rédacteur
Maison de production
Directeur de la création
Directeur de la création
Directeur Général
Responsable de budget agence
Marketing Manager
Marketing Manager Lisa Donnadieu
Responsable de la TV prod
Producteur, agence
Réalisateur
Directeur de la production
Son
Directeur artistique
Monteur
Chef de projet digital
Chef de projet digital

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La main

Marque: transavia.com
Agences: HUMANSEVEN
Média: Télévision

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