| Titre | SAS Travelers Think Big |
| Agence | Åkestam Holst /NoA |
| Campagne | Travelers Think Big |
| Annonceur | Scandinavian Airlines System |
| Marque | SAS Scandinavian Airlines |
| Date de première diffusion/publication | 2016 / 10 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Synopsis | A father is teaching his daughter how to ride a bike. “Go!” he cries. “Go!” Then he adds: “Go anywhere! Go to China. Go see a panda. Go eat someplace amazing. Eat a fried flower on a bed of oysters and drink bee spit.” The list continues. “Go make friends with someone interesting and go to that interesting friend’s wedding…in Hong Kong…Go to L.A. and buy that dress only you like in that shop only you know about.” He becomes even more enthusiastic. “Don’t stop, don’t ever, ever stop. And then if you do, don’t!” Travellers think big. |
| Type de média | Télévision |
| Longueur | |
| Directeur de création | Magnus Jakobsson |
| Directeur artistique | Joakim Khoury |
| Concepteur / rédacteur | Magnus Jakobsson |
| Responsable de budget agence | Anna Svensson |
| Producteur, agence | Leila Widgren |
| Planneur | Simon Stefansson |
| Infographiste | Jens Broman |
| Maison de production | Giants & Toys |
| Réalisateur | Jens Jonsson |
| Producteur, maison de production | Calle Isberg |
| Cinématographie | Fredrik Backar |
| Post production | Swiss |
| Musique | Adam Nordén |
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