| Titre | The Girl Who Couldn't Cry |
| Agence | DDB New York |
| Campagne | The Girl Who Couldn't Cry |
| Annonceur | WATERisLIFE |
| Marque | WATERisLIFE |
| Date de première diffusion/publication | 2014 / 5 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Responsable de la création | Matt Eastwood |
| Responsable de la production | Ed Zazzera |
| Directeur de la création | Menno Kluin |
| Directeur de création groupe | Andrew McKechnie |
| ADC/Copy Writer | Frank Cartagena |
| ADC/Art Director | Sam Shepherd |
| Assistant Producer | Nina Horowitz |
| Concepteur / rédacteur | Dany Rothemund |
| Art Director | Hannah Liffler |
| Maison de production | Central Films |
| Director | Rodrigo García Saiz |
| EP/Producer | John Barreiro |
| DP | Beto Casillas |
| AD | Alfredo Sanchez |
| Production Service Co | Hundred Frames |
| EP/Producer | Prashant Sampat |
| Editorial Company | No. 6 |
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