46664/Coca-Cola - "Make Everyday Special"

WE ARE Pi

WE ARE Pi Amsterdam, Pays-Bas

9333

Marque: 46664/Coca-Cola
Pays: Pays-Bas

Annonceur: Coca-Cola Company

Titre	Make Everyday Special
Agence	WE ARE Pi
Campagne	Make Everyday Special
Annonceur	Coca-Cola Company
Marque	46664/Coca-Cola
Date de première diffusion/publication	2015 / 3
Secteur d'activité	Boissons gazeuses, tonics
Slogan	Make everyday special for less than five euros
Synopsis	Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
Philosophie	Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March.
Type de média	Télévision
Longueur	31 seconds
Bande son	Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
Directeur de création	Barney Hobson
Directeur de création	Rick Chant
Design Director	Nessim Higson
Creative	Kaz Salemink
Directeur Général	Alex Bennett Grant
Directeur associé	Patrick Garvey
Responsable de budget agence	Sam Speed
Directeur des Stratégies	Jessica Perri
Producteur exécutif	Kimia Farshidzad
Chef de projet	Ambar Surastri
Business Affairs	Barrie Williams
Maison de production	Hazazah
Réalisateur	Billy Pols
Directeur de la photo	Wouter Westendorp
Producteur délégué	Cynthia Fidder
Directeur de la production	Tjalf Melle
Monteur	Kim Hinrichs
Grade/Online	Glassworks Amsterdam
Music/Sound	Amp Amsterdam
Musique	Kilomash - “I’ll be on that new $@#%”
Musique	Chris de Burgh - “Lady in Red”