Reza Ghaem-Maghami

Reza Ghaem-Maghami

President / CEO at Geometry Global
Boulogne-Billancourt , France

A propos

Après quelques années passées dans le conseil, Reza prend le virage des nouvelles technologies digitales en 1995. Il rejoint Framfab (agence pan-européenne de consulting en e-business) en 1998 pour devenir directeur commercial & directeur général de la filiale française en 2002. Puis arrive Wcube où il prend en charge le développement des comptes internationaux. Reza a rejoint Proximity BBDO en Janvier 2005 comme Directeur du consulting et du développement de B2L Proximity (Proximity Interactive). Un an plus tard, il devient directeur général en charge du développement et des stratégies.

Twitter: rezagm

Few words about OgilvyOne and Geometry Global Paris:

OgilvyOne Paris is part of OgilvyOne Worldwide agency network with 120 offices in 50 countries. The whole network delivers on David Ogilvy’s famous promise, «We sell, or else,» by unlocking the full value of customers with digital direct marketing that sells.
Creative is our most visible product and it is brought to life via our 4 core pillars: customer-centered philosophy; data-driven strategy; results-driven execution; and digital / multi-channel innovation. 
Our key clients in Paris include: American Express, Baccarat, IBM, La Mutuelle Générale, Nestlé and Louis Vuitton. Truly international, Paris teams‘ operate as a regional or global hub for many of our clients.
You can follow our thoughts on Twitter @OgilvyOneParis

Geometry Global (OgilvyAction + G2 + JWT Action) is the largest activation network around the globe.
We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach results in more people, buying more of our clients' brands, more often. We call this Precision Activation.
Our key clients in Paris include: Barclays, British American Tobacco, Grazia and Mattel. Again with a great mix of national and regional / global assignments.
We tweet in French on: @GeometryParis

If you wish to find out more about Ogilvy Paris, then feel free to contact me on +33(0)140762329.

Specialties: Global / regional digital and CRM strategy, agency management, integrated marketing, communication planning, e-commerce, mobile marketing, social media and word of mouth marketing.



President / CEO
Geometry Global
July 2013 - Actuellement ici (7 ans 2 mois)
Geometry Global - The world's largest activation network
Président / CEO
OgilvyOne Paris
July 2012 - Actuellement ici (8 ans 2 mois)
Reza is the President / CEO of OgilvyOne and OgilvyAction in Paris.

Before joining Ogilvy, Reza pioneered digital marketing in France as early as 1994 and led various top digital and marketing services agencies serving as CEO of Framfab France (now LBi) and EVP and co-founder of Wcube (Publicis Modem).

Until 2012 he served as Global Chief Digital Officer of Proximity Wolrdwide, a leading Digital, Data and eCRM network with more than 60 offices around the globe, aligned to BBDO Worldwide and part of the Omnicom Group.

During his career Reza has managed global or regional digital and CRM assignment for brands such as Axa, Chanel, Clarins, Kraft Foods (Jacob's, Kenco, Lu, Philadelphia, Oreo, Tassimo), McDonald’s, Nike, P&G (Ariel, Gillette, GHH, Head & Shoulders, Sebastian, Swiffer, Venus, Wella), Pernod Ricard, Volkswagen, or Yves Saint Laurent Beauté.
Président / CEO
July 2012 - July 2013 (1 an)
Chief Digital Officer
New York, Etats-Unis
July 2008 - July 2012 (4 ans)
Proximity Worldwide is a leading Digital, Data and eCRM network with more than 60 offices around the globe, aligned to BBDO Worldwide and part of the Omnicom Group.
As the Chief Digital Officer and board member at Proximity Worldwide Reza was responsible for Proximity’s key international FMCG clients such as P&G or Kraft Foods, for growing the network’s digital capabilities and thought leadership.

For Procter & Gamble, he also served as Omnicom’s single point of contact for the EMEA region.

Based in Paris, Reza also held the position of Managing Director for Proximity BBDO Paris that he joined in 2005.
Worldwide Board Member
New York, Etats-Unis
2008 - July 2012 (4 ans 6 mois)
Managing Director
Proximity BBDO Paris
May 2007 - July 2012 (5 ans 2 mois)
Associate Professor
75007 Paris, France
September 2010 - March 2011 (6 mois)
Strategic Planning and Digital Marketing
Head of Business Development
Proximity BBDO Paris
January 2005 - May 2007 (2 ans 4 mois)
Vice President
February 2003 - January 2005 (1 an 11 mois)
Successfully repositioned Wcube as the leading digital marketing agency for luxury brands as Chanel, Christian Dior, Clarins, YSL, Azzaro, French Comitees for Cosmetics & Perfums Brands…
With fast ROI client acquisition / loyalty programs & deep industry knowledge.
Author of “Luxury & digital marketing” white paper released in jan. 2005.
CEO France
Stockholm, Suède
June 2000 - February 2003 (2 ans 8 mois)
P&L & sales responsible for internet consulting Framfab’s French subsidiary with focus on restructuring operations & pan-European client acquisition (3M, AXA, Bel Group, McDonald’s, Ondeo, TMP Hudson, Unilever, Sony, Wanadoo & Wella).
Director, Client Services & New Business
Stockholm, Suède
January 1998 - June 2000 (2 ans 5 mois)
Managing director
April 1995 - January 1998 (2 ans 9 mois)
Founded NetConcept as one the first interactive agency in France with focus on creativity & branding for FMCG brands.


Non Degree Program, Marketing & business development

2003 - Actuellement ici (17 ans 8 mois)

Master, Corporate Law - Political Science

1989 - Actuellement ici (31 ans 8 mois)

Advanced brand management

Advanced management program

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