| Titre | Birding the Net |
| Agence | Goodby Silverstein & Partners |
| Campagne | Birding the Net |
| Annonceur | National Audubon Society |
| Marque | National Audubon Society |
| Mise en ligne | Février 2012 |
| Secteur d'activité | Culture, loisirs et sports |
| Slogan | Birding the Net |
| Synopsis | Birding the Net is an integrated online social media game from Audubon that lets you locate and collect animated birds living all across the Internet. We released 34 birds as banner ads over various websites. Players who register their e-mail address and collect all the birds were eligible for amazing prices. |
| Type de média | Etude de cas |
| Directeur de création | Niklas Lilja |
| Directeur de la création | Jeff Goodby |
| Directeur de création | Joakim Borgström |
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