Alex Grieve
Chief Creative officer (CCO) at AMV BBDO, London
London, Royaume-Uni
TitreDrowned
Agence
Campagne Giving Children Back Their Future - Barnado's Charity
Annonceur Barnardo's
Marque Barnardo's
Mise en ligneNovembre 2002
Produit Charity
Secteur d'activité Santé publique, hygiène et sécurité
Philosophie Giving Barnardo’s Back Its Future



This case documents how in just 2.5 years Barnardo’s transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charity’s relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future.
Type de média Presse quotidienne
Marché Royaume-Uni
Directeur de création
Equipe créative
Equipe créative
Responsable de la publicité (annonceur)
Photographe
Planneur stratégique

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