| Titre | Drowned |
| Agence | BBH |
| Campagne | Giving Children Back Their Future - Barnado's Charity |
| Annonceur | Barnardo's |
| Marque | Barnardo's |
| Mise en ligne | Novembre 2002 |
| Produit | Charity |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Philosophie | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
| Type de média | Presse quotidienne |
| Marché | Royaume-Uni |
| Directeur de création | John O'Keefe |
| Equipe créative | Alex Grieve |
| Equipe créative | Adrian Rossi |
| Responsable de la publicité (annonceur) | Andrew Nebel |
| Photographe | Nadav Kander |
| Planneur stratégique | Dan Goldstein |
Plus de réalisations
VOIR TOUSFirst Kiss
- MARQUE:
- Burger King
- AGENCE:
- BBH
Surprise
- MARQUE:
- Burger King
- AGENCE:
- BBH
Fishing
- MARQUE:
- Burger King
- AGENCE:
- BBH
Life With More Chances
- MARQUE:
- Paddy Power
- AGENCE:
- BBH
GIRLvsCANCER 4
- MARQUE:
- GIRLvsCANCER
- AGENCE:
- BBH