|Campagne||Giving Children Back Their Future - Barnado's Charity|
|Mise en ligne||Novembre 2002|
|Secteur d'activité||Santé publique, hygiène et sécurité|
|Philosophie|| Giving Barnardos Back Its Future|
This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future.
|Type de média||Presse quotidienne|
|Directeur de création||John O'Keefe|
|Equipe créative||Alex Grieve|
|Equipe créative||Adrian Rossi|
|Responsable de la publicité (annonceur)||Andrew Nebel|
|Planneur stratégique||Dan Goldstein|
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