Alex Grieve
Chief Creative officer (CCO) at AMV BBDO, London
London, Royaume-Uni
Campagne The Plastic Oceans
Annonceur LADBible
Marque LADBible
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Philosophie 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it. We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign. As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets.
Type de média Packaging, Marque & Design
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