Anu Igoni was born in 1968. She started her career in advertising and marketing in the beginning of the 90`s in the biggest agency of Finland at the time, Sek&Grey.
Since then, she has been working as an art director and senior creative in the major Finnish advertising agencies.
In 1992, she started up a new company Bob Helsinki, with her colleagues. Later on Bob Helsinki was merged into a digital agency Robot Helsinki, forming a new company called Bob the Robot. Anu is currently working there as a creative director and partner.
Bob the Robot is one of the leading and most awarded agencies in Finland, also holding a title of Agency of the year 2016. There are 58 people currently working at the agency. The clients include, among others, the telecom company Elisa and dairy company Valio. Bob the Robot believes in creativity as a major asset for companies to succeed and loves to work with companies with similar mind set.