Parv Thind
Sound Engineer at Wave Studios
London, Royaume-Uni
TitreInsurance for People Like You
Agence
Campagne Home Insurance for People Like You
Annonceur Policy Expert
Marque Policy Expert
Date de première diffusion/publication
Secteur d'activité Banque, finance, droit et assurance
Synopsis Today sees the launch of a new brand campaign from the UK’s no.1 rated home insurance provider, Policy Expert. Developed by independent creative agency, The Corner, ‘Insurance for People Like You’ is about a brand that thinks customer-first, counter to a category synonymous with small print confusion and renewal run-arounds.
 
Since launching in 2010, Policy Expert is now trusted by over 900,000 customers nationwide. They have taken to TV for the first time to build on this brand awareness and invite audiences to discover an insurance provider who does things a little differently.
 
Quote from Andrew Elder, Policy Expert: “Insurance often isn’t good enough for regular people; it’s boring, complicated, and hard to trust. Policy Expert provides home insurance that treats people honestly and openly. It’s for people like Darren in our TV campaign, who’d rather be playing with power tools than playing the insurance switching game!”
 
Quote from Tom Ewart, Chief Creative Officer & Founder, The Corner: “Our latest work for Policy Expert is a true brand transformation: from new logo and brand identity through to website and TV campaign, all celebrating the customer. Darren is a normal everyday bloke who’s got better things to be doing than worrying about the price of his home insurance. Special thanks to director Vince Squibb for strong casting and the yellow pants.”
Type de média Télévision
Longueur
Media
Chairman & CEO
Head of Sales Marketing
Marketing Strategist
CCO & Founder
Equipe créative
Equipe créative
Directeur des Stratégies
Head of Production
Business Director
Production
Réalisateur
Producteur exécutif
Producteur
Directeur de la production
Directeur de la photo
Monteur
Post
Post Producer
Grade
Sound Designer
Music Supervisor
Compositeur de musique

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