|Date de première diffusion/publication|
|Secteur d'activité||Grande distribution|
|Philosophie|| England footballer Marcus Rashford MBE has joined forces with supermarket giant Aldi for its Christmas TV ad - as part of a seasonal campaign which will see 1.8 million meals donated to families that need help across the UK over the festive period.|
Created by McCann UK, the ad, which premieres on Thursday 11th November, is a charming Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot who returns to screens once again this year, despite rumours to the contrary. There was public outcry when a teaser video featuring only Ebanana Scrooge appeared on social media over the weekend, leaving fans fearing for the fate of the nation’s favourite carrot.
The animated Yuletide story introduces viewers to a medley of fruit and vegetable characters - including Marcus Radishford, which is voiced by the England striker, Marcus Rashford, as well as Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family.
Marcus, 24, who has told of his own impoverished childhood in Wythenshawe, Manchester, has waged a high-profile campaign over the past 18 months to increase the support available to vulnerable children.
Marcus Rashford MBE, said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.
“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
Aldi currently works with Neighbourly - who link businesses to charitable organisations in local communities – to donate its surplus food to local causes.
Neighbourly CEO, Steve Butterworth, comments: "We're delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas. These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes."
This is the sixth successive year that Aldi’s Christmas ad campaign has featured Kevin the Carrot, with last year’s ad campaign racking up over 5 million views online.
|Type de média||Film Web|
|Montage||Marshall Street Editors|
|Marketing Director||Sean McGinty|
|Marketing Director||Adam Zavalis|
|Marketing Manager||Jennifer Thomas|
|Responsable de la création||Dave Price|
|Creative Lead||Andy Fenton|
|Creative Lead||Clive Davis|
|Directeur associé||Laura Mckinlay|
|Business Director||Jane Colbeck|
|Senior Account Manager||Cara Harcombe|
|Responsable de la TV prod||Lucy Moore|
|Head of Effectiveness||Jamie Peate|
|Group Strategy Director||Darren Hawkins|
|Maison de production||Psyop|
|Chief Executive Producer||Justin Booth-Clibborn|
|Executive Producer - Live Action||Noah Goldsmith|
|Producteur exécutif||Joe Maggiore|
|Maison de production||Riff Raff Films|
|Producteur exécutif||Tracey Cooper|
|Directeur de la production||Charlotte Jones|
|Directeur de la photo||Matt Fox|
|Sound Engineer||Parv Thind|
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