Breast Cancer Now - "Real Talk"

BMB

BMB London, Royaume-Uni

516

Cette création fait partie de la Collection Act Responsible

Marque: Breast Cancer Now
Pays: Royaume-Uni

Annonceur: Breast Cancer Now

Titre	Real Talk
Agence	BMB
Campagne	Real Talk
Annonceur	Breast Cancer Now
Marque	Breast Cancer Now
Date de première diffusion/publication	2022 / 9
Secteur d'activité	Associations d'information et de lutte contre la maladie
Synopsis	In the TV spot, “Real Talk”, a woman navigates life with breast cancer, from diagnosis through to treatment and beyond. Breaking the fourth wall and talking directly to camera throughout the spot, she shares with the viewers her real feelings, in contrast to the more carefully considered responses we hear her give to her friends and loved ones. But it’s in a Breast Cancer Now support group that she feels she can share her true feelings out loud: delivering the same response both in her aside to camera and to the person she’s talking to, a member of the Breast Cancer Now support group, who has also experienced breast cancer. The ad ends with the message: “Want to talk more openly about breast cancer? We’re Here”, inviting people who might be worried about or experiencing breast cancer to turn to the charity and find the support to talk more openly about breast cancer.
Philosophie	Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer. The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since the creative agency was appointed to the Breast Cancer Now account last year. Directed by the Cannes Grand Prix winning David Dearlove, through Blink, the 60” spot breaks on ITV on 26 September, a 30” edit will also debut on this date, and an extended 80” edit will be used for social channels. The new campaign builds on Breast Cancer Now’s striking brand print campaign by BMB launched earlier in the year, which showed individuals explaining how they are touched by breast cancer and the many ways the charity helps people affected by breast cancer.
Type de média	Télévision
Longueur	82 seconds
Sociéte de création sonore	Wave Studios
Responsable de la publicité (annonceur)	Deanne Gardner
Responsable de la publicité (annonceur)	Rachael Franklin
Responsable de la publicité (annonceur)	Lauren Songour
Responsable de la publicité (annonceur)	Nick Wakefield
Responsable de la publicité (annonceur)	Daisy England
Responsable de la création	Matt Lever
Directeur de création	Bianca Eglinton
Head of Strategy	Rebecca Moody
Senior Strategist	Amy Bowker
Directeur Général	Claudia Wallace
Directeur de clientèle	Rosie Morahan
Producteur, agence	Nadia Amico
Maison de production	Blink London
Réalisateur	David Dearlove
Producteur	Rich Wilson
Sound Designer	Parv Thind
Post production	Black Kite
Media Buying Agency/Media Planner	AMI