Parv Thind
Sound Designer at Wave Studios
London, Royaume-Uni
TitreReal Talk
Campagne Real Talk
Annonceur Breast Cancer Now
Marque Breast Cancer Now
Date de première diffusion/publication
Secteur d'activité Associations d'information et de lutte contre la maladie
Synopsis In the TV spot, “Real Talk”, a woman navigates life with breast cancer, from diagnosis through to treatment and beyond. Breaking the fourth wall and talking directly to camera throughout the spot, she shares with the viewers her real feelings, in contrast to the more carefully considered responses we hear her give to her friends and loved ones. But it’s in a Breast Cancer Now support group that she feels she can share her true feelings out loud: delivering the same response both in her aside to camera and to the person she’s talking to, a member of the Breast Cancer Now support group, who has also experienced breast cancer.

The ad ends with the message: “Want to talk more openly about breast cancer? We’re Here”, inviting people who might be worried about or experiencing breast cancer to turn to the charity and find the support to talk more openly about breast cancer.
Philosophie Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer.

The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since the creative agency was appointed to the Breast Cancer Now account last year.

Directed by the Cannes Grand Prix winning David Dearlove, through Blink, the 60” spot breaks on ITV on 26 September, a 30” edit will also debut on this date, and an extended 80” edit will be used for social channels.

The new campaign builds on Breast Cancer Now’s striking brand print campaign by BMB launched earlier in the year, which showed individuals explaining how they are touched by breast cancer and the many ways the charity helps people affected by breast cancer.
Type de média Télévision
Sociéte de création sonore
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Directeur de création
Head of Strategy
Senior Strategist
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Maison de production
Sound Designer
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