Carla Hendra

Carla Hendra

Member Board of Directors at Edgewell Personal Care
New York, Etats-Unis

A propos

Global integrated marketing services and innovation leader with 25+ years experience in B2B and B2C marketing with expertise in strategy consulting, digital, data and branding.

Specialties: Innovation, Brand Strategy, Digital, Mobile & Social marketing, Database marketing, Integrated marketing, High Technology brands, Financial Services, Mobile/Internet brands, Global brands and marketing, Startup ventures

Postes

Member Board of Directors
Edgewell Personal Care
July 2015 - Actuellement ici (5 ans 1 mois)
Board Director for Personal Care unit spin-off of Energizer Holdings, Edgwell Personal Care, which includes global brands Shick, Wilkinson Sword, Playtex, Hawaiian Tropic and Banana Boat.
Chairman, OgilvyRED and Vice-Chairman, Ogilvy & Mather Worldwide Board
Ogilvy & Mather
2010 - Actuellement ici (10 ans 7 mois)
OgilvyRED is the global strategy & innovation consulting arm of Ogilvy & Mather Worldwide. We provide consulting and advisory on Brand & Marketing Strategy, Integrated Marketing and Innovation in Digital, Social, Mobile & Data, globally.

I am Vice-Chairman of the O&M WW Board and a member of the O&M Executive Committee.
Member Board of Directors
Caleres
2005 - Actuellement ici (15 ans 7 mois)
Board Director of multi-billion dollar retail/wholesale global footwear firm with brands including Famous Footwear, Sam Edelman, Via Spiga
Global Executive Management
Ogilvy & Mather
April 1996 - Actuellement ici (24 ans 4 mois)
Joined IBM's TEAM BLUE under Steve Hayden to drive Digital and Demand Generation globally at Ogilvy from 1996-98. Named President OgilvyOne North America from 1998-2005. With Bill Gray, served as co-CEO of Ogilvy North America from 2005-2010 and as Chairman of Ogilvy & Mather NY, the largest office in the group from 2007-2010. Appointed founding Chairman of OgilvyRED, the global strategy and innovation consultancy of Ogilvy & Mather in 2010. Appointed to Ogilvy & Mather Executive Committee in 2010.
Member Board of Directors
Salvador, Brésil
2007 - 2010 (3 ans)
Member of Board recruited by Yuchun Lee, Chairman and CEO, until acquisition of Unica by IBM Corp in 2010.
Co-CEO
Ogilvy & Mather, N.A.
January 2005 - January 2010 (5 ans)
Led largest region of Ogilvy & Mather including all marketing specialty and services units. CEO of OgilvyOne in North America; Co-founder of OgilvyEntertainment; leader of OgilvyInteractive from 1998 - 2010; new business development and leadership of key accounts.
President
OgilvyOne N.A.
January 1998 - January 2005 (7 ans)
Drove significant growth from 1998-2005 from digital, CRM, consulting and database marketing clients. Launched VERGE, Ogilvy's global Digital Summit series.
SVP, Management Representative
Grey
November 1992 - April 1996 (3 ans 5 mois)
Led Chase Bankcards account for GREY Direct, 5th largest account in Grey Group New York. Founded production unit, GREY INK, to provide large volume print production efficiently; new business development for direct, data and digital marketing agency.
Executive VP, General Manager
Barry Blau & Partners
December 1981 - October 1992 (10 ans 10 mois)
General Management of largest offices of direct marketing and digital agency reporting to the CEO/Founder, Barry Blau. Participated in IPO of firm, led key accounts including Citicorp, American Express Publishing, Lotus Development, MCI, UPS. Began as Account Assistant and successively promoted to agency management positions over 11 year tenure.

Formation

A.B., Humanities, With Honors

Awarded degree in University of Chicago's self-designed program in Humanities with focus on History of the Arts as well as Economics.

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