| Titre | Joystick_Controller |
| Brief | To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art. |
| Agence | TBWA\Chiat\Day New York |
| Campagne | 50 Years of Big Mac |
| Annonceur | McDonald's |
| Marque | McDonald's |
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art. |
| Type de média | Presse & publications |
| Holding Company | Omnicom Group |
| Maison de production | EG+ |
| Media Agency | OMD |
| Directeur de la création | Manuel Wenzel |
| Directeur de création | Bruce Roberts |
| Directeur artistique | Frédéric Nogier |
| Concepteur / rédacteur | Felix Freese |
| Marketing Director | Aglaë Strachwitz |
| Illustrateur | Chris Rowson |
| Illustrateur | Alex Trochut |
| Global Chief Creative Officer | Chris Garbutt |
| Concepteur / rédacteur | Tizian Walti |
| Directeur artistique | Angelo Sciullo |
| Producteur, agence | Vivian Lee |
| Producteur, agence | Junior Art Director |
| Concepteur / rédacteur | David Voges |
| Producteur, agence | Seokmin Hong |
| Illustrateur | John Smith |
| Illustrateur | Oleg Grishin |
| Illustrateur | Eric Groza |
| Illustrateur | Gigi Lee |
| Illustrateur | Helga Fresh |
| Director of Design | Mark Sloan |
| Directeur artistique | Joao Pereira |
| Illustrateur | Hendrik Everaerts |
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