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Amsterdam, Royaume-Uni

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Heineken - "Road to the Final"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Pays-Bas

29060

Marque: Heineken
Pays: Pays-Bas

Annonceur: Heineken

Titre	Road to the Final
Agence	Wieden + Kennedy Amsterdam
Campagne	Road to the Final
Annonceur	Heineken
Marque	Heineken
Date de première diffusion/publication	2013 / 4
Secteur d'activité	Bières, cidres
Synopsis	As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself. 'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare.
Type de média	Télévision & Cinéma
Longueur	140 seconds
Bande son	Kalinka
Directeur de la création	Mark Bernath
Directeur de création	Mark Bernath
Directeur de la création	Eric Quennoy
Directeur de création	Eric Quennoy
Directeur artistique	Craig Williams
Concepteur / rédacteur	Zach Watkins
Responsable de la production	Erik Verheijen
Producteur, agence	Jaime Tan
Directeur de clientèle	Clare Pickens
Responsable de budget agence	Jorge Fesser
Acheteur d'art	Andrew Koningen
Réalisateur	Fredrik Bond
Directeur de la photo	Roman Vasyanov
Producteur	Alicia Richards
Chef de projet	Jackie Barbour
Producteur exécutif	Helen Kenny
Monteur	Tim Thornton-Allan
Sociéte de création sonore	Raja Sehgal
Compositeur de musique	I. Larionov
Maison de production	Mad Planet
Coloriste	Aubrey Woodiwiss
Coloriste	Luke Morrison
Illustration 3D	James Mullholland
Illustration 3D	Nico Domarego
Illustration 3D	Ed Hicks
Illustration 3D	Dan Moore
Illustration 3D	Adam Darrah
Illustration 3D	Joakim Riedinger
Illustration 3D	Jacob Gonzales
Illustration 3D	Ciaran Moloney
Production	Paul Schleicher
Production	Luis Martin
Photographe	Christian Webber
Associate Post Producer	Javier Perroud
Planner	Nick Docherty
Connections Planner	Richard Oldfield
Group Account Director	Jordi Pont Gasau
Global Brand Director	Cyril Chazat
Global Manager	Anuraag Trikha
Communication Manager	Agnieszka Gorecki
Business Affairs	Michael Graves
Assistant Editors	Phil Hignett
Assistant Editors	Patrick Ryan
Music Supervisor	Sam Morris
2D Lead	Jay Bandlish
2D Artists	James Pratt
2D Artists	Zoe Cassey-Hayes
Bumper Director	Nick Rutter
2D Assistant	Siro Valente
2D Assistant	Douglas Haynes
2D Assistant	Andrew Curtis
3D Lead	David Lawson
Nuke Artist	Emma White
3D Rigger	Andreas Greichen
Matte Painters	Nathan McKenna
Matte Painters	Kieran Belshaw
Matte Painters	Jiyoung Lee
Matte painter	Aurelien Ronceray