Director of sound engineering / Sound Designer at Grand Central Recording Studios

Amsterdam, Royaume-Uni

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EA SPORTS™ FIFA14 - "Next-Gen Lionel Messi"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Pays-Bas

26336

Marque: EA SPORTS™ FIFA14
Pays: Pays-Bas

Annonceur: Electronic Arts Inc.

Titre	Next-Gen Lionel Messi
Agence	Wieden + Kennedy Amsterdam
Campagne	It Just Got Real
Annonceur	Electronic Arts Inc.
Marque	EA SPORTS™ FIFA14
Mise en ligne	Novembre 2013
Secteur d'activité	Consoles de jeux et jeux
Synopsis	This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple. Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen. It just got real.
Type de média	Télévision
Longueur	58 seconds
Maison de production	Stink Films
Montage	Whitehouse Post
Post production	MPC LDN
Responsable de la publicité (annonceur)	Todd Sitrin
Responsable de la publicité (annonceur)	Jamie McKinlay
Responsable de la publicité (annonceur)	Oliver Hughes
Responsable de la publicité (annonceur)	Matt Mckie
Responsable de la publicité (annonceur)	Dana Marineau
Responsable de la publicité (annonceur)	Mark Evans
Responsable de la publicité (annonceur)	Justin Shekell
Directeur de la création	Mark Bernath
Directeur de la création	Eric Quennoy
Directeur de création	Mike Farr
Directeur de création	Pierre Janneau
Directeur de création	Edu Pou
Directeur artistique	Ignasi Tudela Calafell
Concepteur / rédacteur	David Smit
Responsable de la production	Erik Verheijen
Responsable de la production	Andrew Allen
Producteur, maison de production	Jaime Tan
Producteur, maison de production	Arnaud Ronquillo
Planneur stratégique	Ben Armistead
Directeur de clientèle	Kirk Johnsen
Directeur de clientèle	Nick Campion
Responsable de budget agence	Kerstin Hagg
Chef de projet	Janna Harrington Boesjes
Business Director	Justine Young
Maison de production	Resn
Illustration 3D	Resn
Audio	Resn
Personnage 3D	Assembly Films
Réalisateur	Tomek Baginski
Directeur de la photo	Stoeps Langensteiner
Producteur, maison de production	Andrew Porteous
Producteur exécutif	Edward Grann
Monteur	Adam Marshall
Monteur	stephen dunne
Sociéte de création sonore	Raja Sehgal
Musique	Guy Amitai
Musique	Messimorphosis
Maison de production	Pivot Audio
Effets spéciaux	Franck Lambertz
CG Supervisor	Carsten Keller
Télécinéma	MPC Amsterdam
Coloriste	George K.
Post production	Gerben Molenaar
Post production	Jamie Loudon