Ocado - "Frozen Favourites & Baking Range"

St. Luke’s Communications

St. Luke’s Communications London, Royaume-Uni

3592

Marque: Ocado
Pays: Royaume-Uni

Annonceur: Ocado

Titre	Frozen Favourites & Baking Range
Agence	St. Luke’s Communications
Campagne	Ocado Own Range
Annonceur	Ocado
Marque	Ocado
Date de première diffusion/publication	2021 / 9
Secteur d'activité	Vente en ligne, e-commerce
Slogan	There's an Ocado Just for You
Synopsis	The spot features new packaging for Ocado Own Range frozen goods, stating they are at a ‘cool price’ and its new-look ‘bargain baking range’, including flour and eggs. The products help a family to put together a meal easily and quickly on a busy Monday, while the baking products are used for a rainy day bakeathon.
Philosophie	Ocado, the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK, is launching a 360o campaign revealing a rebrand of the Ocado Own Range in a campaign to feature across TV, VOD, Digital, Social, OOH, Press and Radio from 17 September. Devised by creative agency St Luke’s, the campaign showcases new branding created in collaboration with Ocado and Jones Knowles Ritchie (JKR) - and brings to life the philosophy behind Ocado Own Range. Everyday products can improve everyday life, offering shoppers the brilliant quality they expect from Ocado, at prices they can afford every day. The above-the-line media planning and buying handled by Hearts & Science, is the first time Ocado has advertised its Own Range brand, launches on Emmerdale on ITV on Friday evening with the first of two 30” spots. The campaign will also include three 30” radio spots, press and OOH and will run for a total of eight weeks. The digital and data planning and execution is being handled by m/SIX and will serve to amplify Ocado’s Own Range message to new and existing customers utilising innovative data-driven strategies and bespoke audience segmentation across multiple channels and key partners including Facebook, Pinterest, Google and Teads. Both commercials finish with the line: ‘With our quality own range at great prices too, there’s an Ocado just for you.’ The headlines across the campaign playfully reinforce Ocado’s collaboration with its customers including: ‘Our frozen food – Your manic Monday”; “Our veggies – Your Sunday lunch trimmings”; “Our cleaning range – Your spotless Saturday” and “Our baking range – Your piece of cake”.
Type de média	Télévision
Longueur	30 seconds
Maison de production	Outsider
Montage	Final Cut
Sociéte de création sonore	Jungle Studios
Responsable de la publicité (annonceur)	Lisa McDowell
Responsable de la publicité (annonceur)	Sarah Emerson
Responsable de la publicité (annonceur)	Alicia Clarke
Responsable de la publicité (annonceur)	Alex Locke
Responsable de la création	Alan Young
Partenaire créatif	Julian Vizard
Directeur artistique	Joanne Boyle
Concepteur / rédacteur	Matt Harvey
Responsable de la stratégie	Dan Hulse
Agency Planner	Tara Ellis
Producteur, agence	Davina Hickson
Business Director	Emily Gill-Heginbotham
Senior Account Director	Olive Logue
Senior Account Director	Samantha Cowley
Senior Account Manager	Maisie LaCosta
Responsable de budget agence	Hope Shooter
Chef de groupe	Sam Everett
Réalisateur	Chris Balmond
Producteur	Steve Elgar
Monteur	Suzy Kearney
Post production	Nineteentwenty
Directeur de la photo	Theo Garland
Producer & Project Manager	Georgie Moran
Photography & Retouching	Jonathan Kennedy
Food Stylist	Vicki Smallwood
Sound FX	5A Studios
Designer	Tod Butler
Designer	Dan Forde
Motion & Animation	John Peter
Digital	Curious Productions
Social Media Agency	Tag
Media planning/buying	Hearts & Science, MMC
Digital Data Planning and Buying	m/SIX