| Titre | Fingerprints_man |
| Agence | McCann Prague |
| Campagne | Fingerprints Portraits |
| Annonceur | Mastercard Europe |
| Marque | Mastercard |
| Date de première diffusion/publication | 2019 / 4 |
| Secteur d'activité | Cartes de crédit |
| Slogan | Mastercard ID Check. Now you can use both Touch ID and Face ID for more security. |
| Synopsis | Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - fingerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only fingerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment. |
| Type de média | Poster |
| President Creative Europe, Global ECD | Adrian Botan |
| Responsable de la création | Razvan Capanescu |
| Directeur de la création | Roy Cohen |
| Senior Creative | Hetu Negri |
| Senior Creative | Juan Ignacio Peirano |
| Directeur de création groupe | Klara Palmer |
| Directeur artistique | Ondřej Kroupa |
| Directeur artistique | Otakar Čihák |
| Concepteur / rédacteur | Adam Roučka |
| Painter | Jan Petrov |
| Senior Account Manager | Ruta Buciunaite |
| Directeur de clientèle | Radka Bušová |
| Responsable de budget agence | Monika Semerádová |
| Creative Excellence Manager Europe | Carmen Bistrian |
| PR & Communications | Alice Reindlová |
| DTP | Robert Benjamin Mulderer |
| Producteur, agence | Kamila Tehranian |
| Producteur, agence | Antonin Milata |
| Movie Director | Ondřej Urbanec |
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