Peter Souter

Peter Souter

Chief Creative Officer at TBWA\London
London, Royaume-Uni

A propos

Before joining TBWA, Peter Souter worked for AMV BBDO for 18 years, rising to deputy chairman and taking control of the creative department. As a copywriter Peter Souter has worked for brands such as The Economist, Sainsbury’s, Volvo, BT, Walkers and the RSPCA, to name but a few – while as executive creative director he oversaw award-winning work for Guinness, Dulux, the BBC, Bayer…we could definitely go on.

Peter Souther took time out of advertising in 2008 to write the TV series Married Single Other, commissioned by ITV. He continues to write for television, the theatre and radio in his spare time. “As an agency we certainly know how to create entertainment, whatever the channel,” he says. “And if we don’t do that there’s no earthly reason why a consumer should give us their time.”

Like many writers, Peter Souther appreciates precision. “That’s why I love Disruption: I’ve never heard a simpler and better way of explaining what we can do for brands.”

Associations pro

Talents similaires

Frederick Bertino
President Chief Creative Officer
MMB COMMUNUCATIONS
Marie-Catherine Dupuy
Vice-Chairman & Chief Creative Officer
Groupe TBWA\FRANCE
Tim Cawley
Co-Founder & Chief Creative Officer
Sleek Machine
Lance Jensen
EVP, Chief Creative Officer
Hill Holliday
Dennis Ryan
Chief Creative Officer
ICF Next
Vicki Maguire
Chief Creative Officer
Havas
Wil Boudreau
EVP, Chief Creative Officer
BBDO Atlanta
Piyush Pandey
Global Chief Creative Officer
Ogilvy

Créez votre profil talent sur AdForum

Commencez