Nizan Guanaes

Nizan Guanaes

Founder and Partner at Grupo ABC
São Paulo, Brésil

A propos

Nizan Guanaes is founder and partner of Grupo ABC, the largest Latin American communications group.

Visionary and entrepreneur, Nizan was named by The Financial Times one of the 5 most influential Brazilians, he is the only Brazilian among the 21 most influential personalities in the world of media and marketing according to Advertising Age, and was listed as one of the world's 100 most creative people in business by Fast Company magazine.

In 2013, Exame, Brazil's most important business publication, named him one of the 16 Brazilian entrepreneurs that could make history, reported that he is among the ones that has the best reputations in the country. In addition, for the third year in a row, Reader's Digest named him the most trusted adman in Brazil, was elected Leader of the Year in 2014 by GQ magazine and was also considered one of the leaders with best reputation in the country by Exame magazine.

This year Nizan was named a member of the Global Creative Council of WGSN, a company specialized in creative intelligence business, and also joined the International Board of Directors of The One Show, one of the main advertising festivals in the world.

For more than 20 years Nizan has dedicated a large portion of his time to social causes, especially those related to entrepreneurship, education, and the preservation of Brazil's cultural heritage. He is a UNESCO Goodwill Ambassador and is a member of UNAIDS, the high-level HIV Prevention Commission. He participated in the creation of Together For Girls, a global public-private partnership dedicated to eliminating sexual violence against children with a particular focus on girls. Nizan is also an active member of the Clinton Global Initiative, the World Economic Forum, Endeavor and the Women in the World Foundation.


UNESCO Goodwill Ambassador
January 2003 - Actuellement ici (17 ans 7 mois)
- Leading initiatives in education, human rights, social inclusion, sustainability and preservation of world heritage sites.
Founding partner
Sao Paulo, Brésil
March 2002 - Actuellement ici (18 ans 5 mois)
Founding Partner and President
São Paulo, Brésil
January 2002 - January 2010 (8 ans)
- Founded Africa, an advertising agency with a distinguished and unique positioning and exclusive framework.
- Led the agency's record growth to become the 7th largest in Brazil.
- Currently spearheading the agency's international expansion and initiatives.
iG - Internet Group do Brasil S/A
January 2000 - January 2002 (2 ans)
- Founded the first free-of-charge internet portal in Brazil.
- Led iG's turnaround from start-up company to market leader, achieving its break-even point in 18 months and becoming the only profitable Brazilian internet portal.
- The portal, with an original start-up investment of US$20 million, was later sold to the Brasil Telecom Group for US$150 million.
Founding Partner and President
São Paulo, Brésil
January 1989 - January 2000 (11 ans)
- Led the company's growth from being ranked 94th among Brazilian ad agencies to one of the three largest in the country and worldwide award winner.
- DM9 was acquired by the Omnicom group's DDB Worldwide for U$111 million, the largest business deal ever conducted in the Brazilian advertising market. The agency was named DM9DDB.
- Returned to the advertising industry in 2002 as a partner of DM9DDB, after two years as President of iG (Internet Group of Brazil).
- DM9DDB became the first agency in the newly born YPY Group (today's Grupo ABC de Comunicação).


B.A Business Administration, Business

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