Ben Leeves
Sound Designer at Grand Central Sound Studios
London, Royaume-Uni
TitreMoney Calm Bull
Agence
Campagne Get Money Calm
Annonceur moneysupermarket.com
Marque moneysupermarket.com
Date de première diffusion/publication
Secteur d'activité Services bancaires, investissements, services boursiers
Slogan Get Money Calm
Philosophie Today MoneySuperMarket is launching a new TV advert and multi-media campaign introducing the Money Calm Bull. The campaign builds on last year’s rebrand, which highlighted the feeling of calm you can get from knowing your bills are under control with MoneySuperMarket. The new advert, created by ENGINE, will be the fourth of the ‘Get Money Calm’ series, which pledges to customers that MoneySuperMarket will help people experience more financial peace of mind. The spot opens with the Money Calm Bull walking very calmly through a china shop, followed by a number of escalating, anxiety-inducing scenarios, from a chaotic kids’ birthday party and an army boot camp, to a fishing trawler in a storm. The spot culminates in the Money Calm Bull serenely riding an asteroid heading for Earth. Whether he’s in a perilous, antagonising, or just socially awkward situation, the Money Calm Bull remains completely at ease because his bills are under control with MoneySuperMarket. Matt Berry’s voice accompanies a gentle Mozart score throughout, ending with the call to action to “Be like the Money Calm Bull and Get Money Calm.” The Get Money Calm promise is at the centre of MoneySuperMarket’s business strategy which offers personalised products and tools tailored to individual customer’s needs. In the past year, the company has launched new products including credit scoring, energy monitoring, and car alerts, which sit alongside traditional price comparison in areas such as energy, insurance, mortgages, loans, credit cards, and broadband.
Type de média Télévision
Longueur
Marketing Director
Head of Brand
Brand Manager
Producteur, agence
Assistant de Production
Directeur des Stratégies
Stratégie
Stratégie
Responsable de la création
Directeur de création
Equipe créative
Equipe créative
Directeur Général
Business Leader
Business Leader
Directeur de clientèle
Integrated Project Director
Account Management Team
Account Management Team
Account Management Team
Designer
Designer
Agence Média
Maison de production
Réalisateur
Producteur exécutif
Producteur
Monteur
Montage
Sound Designer
Sociéte de création sonore
Studio
Directeur de création
Producteur
Post production
Voix-off

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