| Titre | ABC of sleeping |
| Agence | Instinct |
| Campagne | ABC of sleeping |
| Annonceur | IKEA |
| Marque | IKEA |
| Mise en ligne | Octobre 2008 |
| Produit | Goods for sleeping |
| Secteur d'activité | Ameublement |
| Slogan | We'll teach you to sleep |
| Synopsis | TVC was produced within IKEA "ABC of Sleeping" campaign that was promoting IKEA Bedrooms business. Its objective is to make people think about the way they sleep. Everyone sleeps her/his own way. IKEA tries to offers everyone not a universal, but individual solutions for sleeping. The spot visualizes different people sleeping in different ways. Bedroom furniture from IKEA is an ABC, and miracle of sleeping is built from its letters. |
| Type de média | Télévision |
| Longueur | |
| Directeur de création | Roman Firainer |
| Directeur de création | Yaroslav Orlov |
| Directeur artistique | Roman Firainer |
| Concepteur / rédacteur | Yaroslav Orlov |
| Maison de production | Just Production |
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VOIR TOUSDRUM
- MARQUE:
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- AGENCE:
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