Alessandro Antonini
ECD and Global Creative Director at Leo Burnett Milan, Milano
Milano, Italie
TitreMaestros Academy
Campagne Maestros Academy
Annonceur Samsung
Marque Samsung
Mise en ligneMai 2014
Secteur d'activité Téléphones mobiles & tablettes
Slogan Maestros Academy
Synopsis Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan created an experiential campaign called "Maestros Academy" to launch the next generation of Italian artisans in order to preserve "Made In Italy" excellences using Samsung devices. The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time.
After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program.
Since the project's launch, Maestros Academy has received over one million views on Samsung Italy's Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users.
Maestros Academy's popularity and overwhelming success has led to a six-week branded series that aired on Discovery Channel Italy. 
Type de média Etude de cas
Directeur de la création
Directeur de la création
Directeur de création
Directeur de création
Digital Creative Director
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Chef de projet
Chef de projet
Acheteur d'art
PR Coordinator
Directeur Général
Brand Leader
Chef de groupe
Responsable de budget agence
Directeur technique
Production House

Personnes liées à cette réalisation

Vous pourriez aimer...

En vue

Créez votre profil talent sur AdForum