Titre | The Devil Wears Prada, Gucci and Versace |
Brief | Ex Libris bookstores are known for their especially low prices. To show that you get more for your money, well-known book titles were expanded in amusing ways. |
Agence | Ruf Lanz Werbeagentur |
Campagne | Get more for your money |
Annonceur | Ex Libris Bookstores |
Marque | Bookstores |
Mise en ligne | Novembre 2018 |
Secteur d'activité | Commerces de proximité, distribution spécialisée |
Synopsis | Ex Libris runs 68 bookstores in Switzerland as well as the biggest online bookstore nationwide with over six million titles in stock. |
Type de média | Presse & publications |
Creative Director, Copywriter | Markus Ruf |
Directeur de création | Danielle Lanz |
Directeur artistique | Dave Schellenberg |
Chef de groupe | Anita Roth |