Erik Sollenberg
Global CEO at CP+B
Göteborg, Suède
TitreLeave the World Behind by Lune
Campagne Leave the world behind
Annonceur Volvo
Marque Volvo
Date de première diffusion/publication
Produit XC60
Secteur d'activité Voitures
Slogan leave the world behind
Synopsis On March 24, 2013 three guys from Sweden got up on a stage in Miami for their last performance ever.
After years of touring, and basically living their lives in hotels and airplanes, they finally got a chance to leave that life behind. At least for a while.
Volvo XC60 is a cross country car that can take you far away from the stressful city life, to a place where you can enjoy peace and quiet. Something these three guys were longing for more than anything.
This campaign introduces the new Volvo XC60 in a music video where Swedish House Mafia leaves the world behind for a while, return to their roots and spend some time in the beautiful and remote wilderness of Scandinavia.
The music used in the campaign is a cover of Swedish House Mafias track ”Leave the world behind.” That song was the beginning of their carreer and with this music video it will be their final good bye.
Type de média Télévision
Bande son Leave the World Behind
Plus d'info
Post production
Concepteur / rédacteur Fredrik Jansson
Directeur artistique
Directeur artistique
Directeur artistique
Producteur, agence
Directeur de clientèle
Directeur de clientèle
Responsable de budget agence
Directeur de la photo
Sociéte de création sonore
Compositeur de musique
Editeur musical
Produced by
Co-produced by
In collaboration with Forsman & Bodenfors
Mixed by
Mastering engineer
Maison de production

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